Thank you all for the lovely comments and feedback I have been receiving! I thought I’d take a bit of a change from the normal tutorials and/or reference articles for one post and go through just some online (as well as offline) advertising I really like.
I hope that these ads will inspire you to create great designs or inspire you to think a little bit outside the box; because that is what makes them impressive to me. Not only that – but great web designers achieve design inspiration from the world around them, and more importantly, other great design; whether it’s a web page or billboard.
Online advertising as well as other forms are great for igniting that creative spark you may need to get you through those rough times!
Feel free to drop me a comment and let me know what you think of them or head over to Ads of the World for more.
Bandaid – Sweat Proof
Cheb’s thoughts: Awesome concept and art direction.
What is the ad trying to portray? That Bandaid’s are so sweat-proof that they are being used for a undercover bust!
Cheb’s thoughts: This ad might not make sense to everyone, but regardless, still a memorable one! Great marketing ploy to connect two product segments.
What is the ad trying to portray? Bic make shavers, but they also make those notable Bic pens. Appearing as a ‘running gag’ over multiple pages, the man has suddenly looks ‘well shaven’!
Rating: 3.5/5 (Not everyone will get the ‘Bic also makes pens’ bit!)
Brisbane Council – Boy Meets Girl & Short Story
Cheb’s thoughts: The first one is a ‘Romeo and Juliet’ classic, followed by a ‘Lord of the Rings’ style ad. Great direction and Photoshop work but the idea is heavily overdone.
What is the ad trying to portray? If you worked for Brisbane Council you would actually have time to read the books/novels rather than having to hear the ‘two second’ intro, plot and conclusion in one.
Comedy Central – The chair
Cheb’s thoughts: Another running gag, this one is a crowd-pleaser. Smart, easy on the eyes, and effective – it sells the Comedy Channel!
What is the ad trying to portray? This one is a funny one. The first page shows two pins on a chair; classic school-boy trick on a teacher! A few pages later, it get’s funnier, with the pins now spot-on where it is going to really hurt the person who is going to sit on the chair! – Hilarious to think about.
Basically, it is saying that there is funny, then there is funny! – I.e. Comedy Central funny!
Ford Expedition – Rearview camera Kitten and Tricycle
Cheb’s thoughts: Another set from Ford. Great direction and even better retouching. I like!
What is the ad trying to portray? The rear view camera on the Ford Expedition is so good that small things like a cat or kitten, and a child on a tricycle are now huge comparatively.
Rating: 4.5/5 (Some people may think this is a little misleading!) [Note: I stress "some"]
Gardena – Quite Mower
Cheb’s thoughts: Cool, simple post-production work. Good use of white space.
What is the ad trying to portray? Gardena lawn mowers are so quiet that not only are they mowing the lawn, but they are also silencing the ‘lawn’ or the sound frequency, from higher to silent in the areas that are freshly cut!
Nestle Kit-Kat – Have a break…
Cheb’s thoughts: Another great use of white space as well as needing to use nothing more visually than the product’s logotype/tag line and the product itself.
What is the ad trying to portray? Simple! a pair of Kit-Kat’s setup in the ‘Pause’ position, as you would normally see on a audio player, etc. It is simply saying pause your life, take a break, and have a Kit-Kat!
Olympus Zoom – Koala (Australia)
Cheb’s thoughts: Great post-production and Photoshop work.
What is the ad trying to portray? Olympus binoculars and more importantly their zoom-factor is so good, that the object you are viewing; in this case a Koala will appear ‘right before your eyes’, or again, in this case, ON the binoculars! In this actual ad, it appears as though the Koala has been catapulted into tourist’s face!
Pain without borders – Cambodia
Cheb’s thoughts: Great 3D rendering, animation, and post-production work
What is the ad trying to portray? Pain in Cambodia is a continuous cycle. There seems to always be grief and suffering and it is shown clearly by the revolving belt.
Pedestrian Council of Australia – Don’t Speed
Cheb’s thoughts: Great concept, direction and implementation.
What is the ad trying to portray? Another simple one. The crossing itself has become the jail cell for the ‘purpotretor’ – who we can only imagine has ran over someone whilst speeding and as a result of his actions has been sentenced. This obviously is more of a concept rather than a real case – but is a reality of what is possible if you speed.
Great use of ambiance and everyday scenarios.
Rolling Stone – Steve
Cheb’s thoughts: Cool idea. Simple, but unfortunately places a little too much emphasis on the object and not as much on the product itself.
What is the ad trying to portray? The masked-man in this ad, Steve, can now benefit from Rolling Stone’s guide to restaurants, cinemas, books, etc and does not have to waste time downloading at work’s expense!
Surf -White Nurse
Cheb’s thoughts: Excellent direction! Love the nurse’s facial expression and the doctor’s looking so ‘deep in thought’ only adds realism.
What is the ad trying to portray? Surf leaves your whites looking so white that you can be used as a X-Ray light screen and save your hospital electricity bills! ;p
Vegemite – Cricket car
Cheb’s thoughts: Finally, another nice ambient shot with great post-production and Photoshop effects to boot.
What is the ad trying to portray? Vegemite, an Australian icon, is known to have vitamins which support growth and strength. Obviously the ad is targeted for an Australian audience, and lovers of Cricket.
The ad is trying to say that the Australian side must have had thier Vegemite before the game, because they have so much strength that the shot flew out of the stadium; shown in the background!
So there you go guys, another design inspiration post! Feel free to share this post with a friend and subscribe to our RSS feed for further posts.
Till next time, Cheb.