Really wicked Photoshop glow lighting effect and Pen tool introduction

Hey guys,

I’ve been playing with glow effects lately for an upcoming website redesign, and I’ve been noticing quite a bit of work being done with Photoshop’s pen tool and cool lighting effects, so I figured I’d share some introduction to the pen tool itself as well as a glow/lighting technique which can be used in many, many ways with you guys. Sit back, relax, and enjoy another Photoshop tutorial.

Just as a sneak peak, this is what we are going to be creating… Continue reading »

What makes a great website?

We all know how important it is to have a website be able to communicate with the world. A good website just ‘does the job’ – a great website exceeds all expectations and thus has a far better return! The million dollar question is however; what makes a great website?

No, really – What makes a great website?

That really is the million dollar question. Many people have tried to tie this down to mitigating factors – but at the end of the day, in my opinion – a great website is one which meets the following rules:

Content

Content is easy to find

It’s simple – if a user can’t find information they are looking for, they have no reason to be on your site. You need to make sure content is easy to find; and in a variety of ways. For example, on Cheb 2.0, you can search the site for any keyword which will return a list of matching articles/posts, or you can click on ‘Archives‘ menu here on Elastique’s blog to show every article posted sorted by date. Further to that, there is a tag cloud to search by keyword or a direct link to each month with the number of posts that were published during that month.

You might be wondering why I have left that as a way to search for posts? Well, in essence it was a really easy decision. Not only does it just add another form of search – but there are times when monthly archives make sense. For example, if a website regular was to go on holidays for 2 weeks in one month and then come back to your website next month, all they want to see is what they missed out on – and this is where monthly-archiving achieves a sense of purpose. Continue reading »